Roofstock Review: What is Roofstock Investment in 2024?

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Getting started on your real estate investment journey isn’t easy. Most crowdfunding real estate platforms require you to have accreditation to use their platforms. Roofstock is one of the most accessible platforms available for new investors who have a limited budget for investing in real estate. This licensed real estate brokerage aims to work for anyone interested in investing – from beginners to chartered professionals.

The goal of Roofstock is to make the real estate investment market as simple and accessible as possible. By focusing on single-family rentals, Roofstock has a $0 minimum requirement and provides a fractional share program called ‘Roofstock One’ for more serious investors. Roofstock has been on the Forbes FinTech 50 list for three years in a row.

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We’re deep-diving into the world of Roofstock to help you decide if it’s the right investment platform for you. With dozens of platforms to choose from, you want to find the one that best matches your investment goals.

What is Roofstock?

Roofstock launched in 2016, focusing on real estate crowdfunding for property markets that have an active supply and demand for single-family rental homes. You can start investing in single-family rentals from as little as a few dollars with its $0 minimum investment threshold. This online marketplace is designed to connect buyers and sellers interested in investment properties and portfolios.

You can utilize Roofstock to earn passive income on the cash flow and any appreciation on the property value upon its sale. The purpose of Roofstock is to make it radically simple to invest in single-family properties and build wealth through real estate.

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Roofstock has had more than $4 billion in completed SFR transactions in the last six years since its launch. As one of the leading real estate crowdfunding platforms, Roofstock has a global reach and uses technological advancements to help you make the right investment decisions.

The platform focuses on single-family rentals (SFR) because they provide a strong and stable cash flow that remains stable even in economic cycles. The SFR market is valued at $4 trillion with 16 million current SFRs in the United States. There is expected to be a further 13 million rental households in the United States by 2030.

Roofstock has appeared in several major publications, including The Wall Street Journal. The publication described how “Roofstock has the potential to introduce liquidity into a market that has traditionally been illiquid”. Meanwhile, Forbes described it as “the only online marketplace that allows investors to buy leased single-family homes without interrupting tenant occupancy”.

What makes Roofstock unique

What makes Roofstock unique is that it’s one of the most affordable crowdfunding platforms with the most flexible terms. The platform puts customer service first and is set up with beginners in mind.

One of the most unique elements of Roofstock is that it offers a 30-day satisfaction guarantee. The platform allows you to change your mind within this 30-day time frame, allowing Roofstock to re-list the property. While Roofstock does not own the properties that they list, they go through a pre-certify process with each property before listing it.

Similarly, Roofstock offers a ‘Lease Up Guarantee’ to help you buy a vacant home with confidence. It guarantees that you’ll secure a signed lease on your home within 45 days if it is rent-ready. If it doesn’t get signed, Roofstock will cover your rent for up to a year. To take advantage of this program, you’ll need to work with a Lease Up Guarantee-eligible Preferred Property Manager. Your property must also pass a Roofstock-approved inspection.

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Roofstock helps you get your foot on the property ladder by providing you with insight, analytics, and research to determine which property is right for you. You’ll find hundreds of properties on Roofstock, making it an ideal choice for beginner investors who want to diversify their portfolios using single-family rental properties.

The platform has the goal of creating the world’s leading real estate investment marketplace that makes real estate ownership radically accessible, simple, and cost-effective. It offers investment opportunities that work for everyone from first-time investors to large-scale investors and global asset managers. Roofstock also offers its platform service as an end-to-end solution for large investors who want to build or scale their portfolios.

Since 2016, Roofstock has raised over $133 million in venture capital and opened in 26 states within its first two years of trading. It’s now available in over 70+ markets, making it one of the fastest-growing protech start-ups in the world. Most of the listings on Roofstock’s marketplace go into contract within 15 days of being added to the website.

Other than Roofstock, you can also explore other real estate platforms in our top 5 real estate platforms this year.

How Roofstock educates new investors

As a real estate investment platform that prides itself on being accessible and affordable. Roofstock offers several resources for beginner investors. Their Roofstock Academy provides 1-on-1 coaching with on-demand lectures and support from fellow investors. This program gives you access to the tools you need to turbo-charge your investing journey.

Roofstock is as much an educational tool as it is an investing marketplace. The platform offers a Rooftalk Webinar Series that offers webinars and presentation materials.

These tools make Roofstock one of the best real estate investment platforms for beginners who are trying to find their feet in the property world.

Fractional shares with Roofstock One

Roofstock is making investing in real estate simple by taking the same fractional share approach that has become popular amongst robo-advisor stock market platforms. The ‘Roofstock One’ feature allows you to purchase individual shares on specific rental properties.

The difference between Roofstock One and other fractional share investing is that the platform retains at least 10% ownership interest in each property during its first year. This set-up is designed to give investors peace of mind by showing Roofstock’s belief in the property.

While Roofstock One sounds like an ideal choice for beginner investors, it comes with a higher minimum threshold than the rest of the platform. Roofstock One requires a minimum investment of $5,000 – allowing you to purchase at least 1/10^th of the property in question.

Roofstock One is a fully passive form of real estate investing for accredited investors who want to buy shares of tracking stocks instead of purchasing the full property.

Minimum requirements and fees for Roofstock

Roofstock is easy to get started with. The platform starts with a $0 minimum investment threshold and has a 0.50% setup fee, along with a 0-month time commitment. If you’re looking to start your investment journey, Roofstock is the perfect place to start building your portfolio.

The platform serves more than 40 markets – including highly lucrative markets like Las Vegas – with single-family property and foreign investor property types. Every property is fully vetted, reviewed, and verified by Roofstock. The platform is easy to use with its searchable database that allows you to explore the available properties before deciding which one is right for you to invest in.

Like any investment company, Roofstock charges its users a variety of fees. Roofstock’s fee structure depends on the type of listing that you’re investing in. Most real estate companies charge a traditional 6% fee – with Roofstock’s fees being lower than this.

With exclusive listings, the platform charges a marketplace fee to buyers, as well as a commission for sellers. Buyers will be charged a fee of 0.5% or $500 on the purchase price, whichever is greater. This fee goes towards the costs associated with the services offered by Roofstock, including transaction support and certifications.

Similarly, sellers are charged a fee of 3% of the sale price or $2,500 – whichever is greater. This fee goes towards the services that Roofstock offers its sellers, including consultation, custom marketing, certification, and underwriting.

Does Roofstock offer a referral program?

What also makes Roofstock unique is that it’s one of the only crowdfunding real estate platforms that offers a referral program. Under the terms of its referral program, you can earn a VISA gift card for each eligible referral that you make.

For the referral to be eligible, your friend will need to create a Roofstock account through your referral link or list a home for sale on Roofstock’s Marketplace. They’ll also need to enter a contract to buy or sell a home through the marketplace. You’ll receive an email with instructions on how to redeem your gift card within 30 days of the referral entering their contract. There’s no limit to how many eligible referrals you can make through the program.

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Where is Roofstock available?

Roofstock is available across the United States, offering investment properties in all the most popular markets within the U.S., and is now available in over 70 markets.

The platform is unique in the fact that it caters to both beginner and high-value portfolio holders. Roofstock offers a marketplace that connects sellers and buyers, while also providing its investors with the analytics, insights, and research they need to make the best investment decisions. The marketplace includes a curated inventory of properties that have an attractive investment potential with support from Roofstock’s customer service team.

You can find out more about Roofstock and their accessible real estate investing through their official website here.

Read about the top 10 real estate crowdfunding companies and assess for yourself which company is suitable for you.

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